KYW Cleveland/WRCV Philadelphia (1956-1965) KYW (AM)

in june 1955, westinghouse agreed trade kyw , wptz nbc, in exchange nbc s wtam-am-fm , wnbk television properties in cleveland, ohio. westinghouse received $3 million in cash compensation. main impetus trade nbc s desire acquire owned-and-operated tv station in fourth-largest american television market. nbc had receive waiver swap because kyw , nbc radio s new york city flagship, wrca (now wfan) both clear channel stations; @ time, fcc did not allow common ownership of clear-channel stations overlapping nighttime coverage. after clearing final regulatory hurdles, swap went effect on january 22, 1956.

on february 13, nbc renamed kyw in philadelphia wrcv (for rca-victor record label), while westinghouse changed call letters of new cleveland station wtam kyw. westinghouse-nbc station swap, , subsequent reversal 9 years later, resulted in 2 alternate ways recount kyw s history. in records of fcc, station in philadelphia on 1060 khz merely underwent 2 call letter , ownership changes, taking place in 1956 , 1965. kyw histories follow path of call letters, , refer kyw moving philadelphia cleveland in 1956, returning philadelphia 9 years later.

based on responsibilities nbc-owned outlet, wrcv carried of nbc s network programming, such weekend monitor. philadelphia radio legend hy lit briefly worked @ wrcv during first year, hosting local rock-and-roll program , adult standards show nbc network. eventually, wrcv adopted big band format featuring swing music popular during pre-rock era.