1967 AMC Ambassador

1967 ambassador 990 standard interior



1967 ambassador dpl hardtop satin chrome trim

the 880 two-door sedans sported identical roofline hardtops, had slim b-pillars gave them more open-air coupe appearance. adding more elegance dpl two-door hardtops , convertibles optional satin-chrome finish (paint code p-42) lower body side replacing standard full-length stainless steel rocker moldings. black or white vinyl cover optional on 990 , dpl sedans , hardtops. 990 cross country station wagons available 3m s dinoc simulated wood-grain body side panels trimmed in slim stainless steel frame.

the fastback marlin two-door hardtop built on rambler classic platform in 1965 , 1966, continued 1967, based on larger ambassador platform. featured ambassador s front end, longer hood, , luxury appointments longer fastback roofline previous version.

the ambassador featured lengthy list of standard features , options. interiors rival more expensive cars luxury , quality, yet durable enough take years of normal wear. premium materials , fittings included wood-grain trim, , optional custom package special upholstery , 2 matching pillows. ambassador dpl hardtops included reclining bucket seats center armrest between them (with center cushion third occupant or floor console gear selector), foldaway center armrest rear seat. new safety-oriented instrument panel grouped gauges , controls in front of driver, rest of dashboard pushed forward , away passengers. focusing on safety, there no protruding knobs, steering column designed collapse under impact, , steering wheel smaller previous ambassadors.

amc s long-lived gen-1 family of v8 engines replaced all-new line of 290 , 343 cu in (4.8 , 5.6 l) engines debuted 1966 in rambler american. 4-barrel carburetor , dual exhaust, 343 v8 produced 280 bhp (210 kw) @ 4800 rpm , 365 pound force-feet (495 n·m) of torque @ 3000 rpm. old torque tube design eliminated new four-link, trailing-arm rear suspension system providing more comfortable coil spring ride.

american motors promoted new 1967 ambassador uncompromising automobile red carpet ride in print advertisements, in innovative tv commercial. unfortunately, sales of redesigned models disappointing, due customer confusion caused entire company s abrupt upmarket push, seemed uncomfortably me traditional domestic big 3 s customers, , alienated american motors loyal buyer base. abernethy s ideas of entering new markets not working. these strategy changes resulted in new round of financial problems american motors. because of this, abernathy released amc board of directors later year, , replaced william v. luneberg , roy d. chapin, jr.