Comics and advertising Onomatopoeia

a sound effect of breaking door

comic strips , comic books make extensive use of onomatopoeia. popular culture historian tim deforest noted impact of writer-artist roy crane (1901–1977), creator of captain easy , buz sawyer:

it crane pioneered use of onomatopoeic sound effects in comics, adding bam, pow , wham had been entirely visual vocabulary. crane had fun this, tossing in occasional ker-splash or lickety-wop along become more standard effects. words images became vehicles carrying along increasingly fast-paced storylines.

in 2002, dc comics introduced villain named onomatopoeia, athlete, martial artist , weapons expert speaks sounds.

advertising uses onomatopoeia mnemonic, consumers remember products, in alka-seltzer s plop, plop, fizz, fizz. oh, relief is! jingle, recorded in 2 different versions (big band , rock) sammy davis, jr.

rice krispies (us , uk) , rice bubbles (au) make snap, crackle, pop when 1 pours on milk. during 1930s, illustrator vernon grant developed snap, crackle , pop gnome-like mascots kellogg company.

sounds appear in road safety advertisements: clunk click, every trip (click seatbelt on after clunking car door closed; uk campaign) or click, clack, front , (click, clack of connecting seatbelts; au campaign) or click or ticket (click of connecting seatbelt, implied penalty of traffic ticket not using seatbelt; dot (department of transportation) campaign).

the sound of container opening , closing gives tic tac name.

manner imitation

in many of world s languages, onomatopoeia-like words used describe phenomena beyond purely auditive. japanese uses such words describe feelings or figurative expressions objects or concepts. instance, japanese barabara used reflect object s state of disarray or separation, , shiiin onomatopoetic form of absolute silence (used @ time english speaker might expect hear sound of crickets chirping or pin dropping in silent room, or coughing). used in english terms bling, describes glinting of light on things gold, chrome or precious stones. in japanese, kirakira used glittery things.